Article marketing when used correctly can make visitors flow to your website like water to the ocean. Yes, it is true that time is money and you should value your time, but for the internet marketeer just starting out with limited financial resources, article marketing can be the key to your future. You don’t need any money to invest, or any special skills. If you have a bit of creativity, some time and the ability to type you can make it with article marketing.

A positive side of article marketing is how fast search engines pick up your content. Content is king and if you submit your fresh new content to sites like ezine articles you will find very quickly your article appearing in the search engine results pages. This means visitors to your site. Of course you need to make sure you include the link back to your website otherwise your article is dead in the water, with no where for the visitors to go. A well written article and resource box will also draw visitors to your site right from the article directories. People go there looking for quality information on various topics and can find your article there.

Article marketing can be a beginners best tool to get started. In fact, there are still many seasoned pros who depend solely on article marketing to create the waves of traffic to their site. You can receive traffic and sales from articles you published years prior, this can provide you with a passive income for years to come.

Article Marketing is an essential traffic tool.

Article directories are websites that contain articles that have been contributed by others looking to get traffic or attention to their sites or products or as a promotion method. All articles included in the directories has the resource box included at the end which is where the author gets visitors to click through to their sites.

These directories can be a great launching point for your internet business and your online income. Another advantage to article directories is the power of the internet and the viral nature of it. Other people are always browsing for fresh content to use on their websites without having to write it for themselves, so they see you article and decide it would fit their site. They then post the article to their site, with you resource box attached. Now when someone visits their site they can browse through your article, find your link at the bottom and come over to your site. Now you are getting even more exposure, without doing any further work. All you did was spend a few moments of time writing that one article.

There are a great number of article directories for you to take advantage of online. By utilizing their services you can expose your website to unlimited viewers and easily increase your client base and online income. Your only limitation is in how much you write and submit your articles, after all the best rewards come to those who are consistent in their efforts. Try to submit an article a day for the best long term results.

Article directories can be an article marketers best friend.

Finding and choosing the right writer to produce your articles can be a difficult task. For the most part, many of the more skilled writers cost more and typically have a full client base. When you find a writer and they have open space for a new client, it can be the beginning of a very profitable future and many great articles for your business.

When you first begin having a writer produce articles for you, start with a smaller sample. You do not want to hand over a large project to a writer just to find in the end you are less than thrilled with the work they produce and find yourself spending more time revising the article than they probably spent writing it in the first place. You also need to keep in mind there are a great variety of styles of writing and types of articles. If you are looking for someone to produce sales pages, you may not one to go with a writer who specializes in biographies. Although a writer shows great skill in one form of writing you may find in the end and at the cost of your time and money they lack in other writing skills. It is crucial to find a writer who can produce the content that you are seeking.

The right writer that fits your personality and style may cost a pretty penny but will be worth the pay in the long run. If they can produce quality content that gets you the clickthroughs from directories or sales from your sites the content will pay for itself many times over in the future returns to your income. After all, the writer is an investment in your business and as long as their articles are producing a nice return on investment for you, are they not worth the extra pay?

Article Marketing can be an amazing tool if you choose the write author to work with.

Some webmasters try to use articles from directories to get visitors to their site and make some money. They use these articles as the sole basis of the content on their site. This is often the approach of a newcomer who does not yet have any funding, yet is seeking to build small niche websites so that they can begin making revenue and begin to outsource their own content writing. Unfortunately, this option holds many downfalls for the webmaster just getting started. So how is this form of article marketing detrimental to your bottom line?

One word, duplicate content. Search engines will place your website as a supplementary website if it finds that all it is supplying is information and content from other sites. Yes, search engines love content and content is king but only if it is good content and not duplicated from other sites. Where you sit in the search engines can greatly increase the amount of visitors to your site, and the potential for visitors to click through and buy your product or sign up to your list. Without visitors, you will find yourself without revenue. Search engine optimization is a powerful tool for driving traffic to your site and not one to be taken for granted or overlooked.

Original content is the way to go and if you cannot afford to outsource and hire someone to do it at least do your best to write your own content until you are able to afford to outsource. The reason outlined above is just one example of where you are going to lose revenue and customers.

Article Marketing can be a wonderful tool if you are using unique content.

Article marketing is all about driving the reader to your site. You want them to click that resource box link, you want them to follow through your article all the way down to your site. But how exactly can you make them click. You know your article is written well and people are reading it but you are not seeing the clickthroughs, what could possibly be wrong with that resource box?

To start a lot of people call this the bio box and I think this is an error. Calling it a bio box makes you think it should contain someones life story, someones history. So forget you ever heard bio box because that is far from what you should be using that little box for. After all, they already read through your article, liked the information you provided and could really care less your life story, what they want is their solution. From here on out it is a resource box, because it makes your site a resource for the reader who is looking for more information or to solve their problem. So now that you know it is a resource box, where do you go from there?

Your resource box needs to focus in on your readers needs or problems. What was it that made them click on your article to begin with? Were they looking for a solution to lose weight? Than provide them the link to their solution. Play to their emotions. “Make sure you click here to start losing weight today!” Or “To learn more about losing weight, click here!” You are now addressing their problem, you are offering the looked for solution. All they have to do is follow through that link to solve all their problems. You need to provide the reader with a compelling reason as to why they should click that link. For without them following through, they will never see your site and you will never get them on your list or sold to.

A resource box can be one of the most important piece to article marketing, without it you are an unknown resource still waiting to be discovered. By writing a compelling resource box you can pull the reader to your site in their search for the answer to their problems. By giving your readers a compelling article and a call to action resource box offering the solution to their problem you are much more likely to captivate the reader and make them a website visitor.

Your resource box can be your greatest asset in Article Marketing, its the one thing that holds the reader from your website.

Article Marketing works. The evidence is all around you. Why else would there be hundreds of thousands of people submitting article to directories daily. Why else would there be people who swear by it and use only article marketing making 5 figures monthly. Well, like I said it’s because it works. And when you find something that works and brings you a steady income that isn’t a job you stick with it and fine tune it so you get the best out of minimal work. So how can you get the most from article marketing with minimal work?

• Content is king. You’ve heard this if you’ve been anywhere near anyone who does any sort of article marketing. Content is key to getting the views. Information, information, information. Your reader is there to be informed and to find solutions to their problems. DO provide the solution, give them the information they are seeking.
• K.I.S.S. This little acronym plays an important part of getting that reader to your resource box. Keep it short stupid. Okay so your not stupid, how about keep it short and sweet. Better? Either way you want to keep it short and simple. Readers lead busy lives, they want their information and they want it yesterday. Giving it to them as quickly as possible will lead them to your site that much quicker.
• Give a major benefit. Put the benefit or solution right in the title. By telling them right away you have a solution for them they will open your article and read through to see the bigger picture of the solution you are offering.

Article marketing has all the potential in the world to provide you with whatever income you are seeking, if you are willing to put in the time and effort.

Article marketing can be a marvellous tool. For a little time and effort you can raise your page rank, build back links, bring in traffic and make a whole lot of money in the process. Search engines love content and what better way to feed the spiders and your wallet than writing articles. So how can you help ensure your articles are the ones that people enjoy and the search engines eat up?

Good solid content can build your own reader base of people waiting for your next written word. If you write compelling, informative articles regularly the search engines will love you and readers will flock to your site. You will brand yourself a name in your niche and be providing yourself a nice income to boot. Posting on a regular basis keeps your readers informed and coming back for more. Engage your reader. Give them information and make them think. If you can engage just one reader per article you have succeeded.

Write about what you know. By writing about what you know, or what you are passionate about, the passion and knowledge will present itself in your articles. The will hold more creativity and umph than articles written about topics you are unfamiliar with. If you can stay interested and in love with your topic when writing about it so too will the reader. If you can persuade them to fall in love with your niche you will have a loyal reader for future articles. Articles written for the reader are often of better quality and tend to have the perfect keyword densities and will be picked up by the search engines quite quickly.

Article marketing can be a great source of income doing something you love, promoting something you are passionate about. By using article marketing you can easily expand your income, all the while expand someone else’s perspective on a topic you love. Don’t just write words for the spiders, write for your readers and the spiders will follow. 

So first off, what is a keyword. This is simply what someone would type into a search function is their search for information. This is what you want to rank for to get that piece of traffic. It is a word you base your article around ( or a group of words) that tells the search engines this is what my article is about. Long tail keywords or those that are a phrase of 3-5 words are often easier to rank for, and may bring you more traffic then searching for number one with a whole army of competition against you.

Next comes keyword density. This is how often your keyword appears in the overall length of your article. A good guideline is 2% but instead of stressing over the actual density of your article, a way around it is to write conversationally. Write as though you were talking to a person informing them of the information instead. This way your article comes across naturally and in most instances you will have the keyword in your article at a perfect amount of times, without it looking forced or unnatural.

Don’t over stuff your article with the keywords. If your article has 10%+ keyword density the spiders are going to look at it as spammy crap and disregard it. Search engines are built to understand the way people write and if you are just stuffing your keyword in, in unnatural ways, it won’t help you. Search engines will see this as crap and you won’t get the rankings you are hoping for. Write for your reader and you will do fine with the engines. After all you are writing to inform others as well as drive traffic to your site.

Key words are an integral part of article marketing. Keyword research can often take as much time as the actual writing process.

Your resource box is key to getting someone to click through from your article to your site. A well written and presented resource box will get the reader to do what you want and click. An article poorly written will not get the reader to your resource box, well a poorly thought out resource box will not get the reader to your site so you need to ensure you have the best of both. So how exactly can you get the reader to decide your resource box is worth the click?

Be informative. The reader doesn’t care who you are or what you have done. All they care about is their problem that brought them to your article and how they can solve it in the quickest way possible. And speaking of quick, keep your resource box short and sweet, the reader doesn’t want a novel, they want to know where to go and how to get there fast.

Entice your reader to click that link. Include a strong call to action. Play to their emotional insecurity that brought them to the internet for information. Play to their needs and wants and you will entice them to give you that elusive click.” To lose weight and get all the guys to pay attention to you click here!” This addresses their problem ( their weight) something they are lacking ( male attention) and an action (click here). You want to show them you have the tools to fix their problem, to make everything alright.

The resource box is your greatest asset in article marketing. Without it, your article does nothing but inform and this does nothing for your income level. You need to get the reader to your resource box and influence them to make them click after all the money is in the click.

Bum marketing is just that marketing that a bum could possibly do. It requires minimal start up costs and is an easy way for someone to break into the internet marketing world. All it takes is a little hard work. So how do you get started?

Well first you need to decide what sort of product you are going to promote. You can check out Clickbank.com for a whole wealth of different products. Some of these work better than others, some convert better ( make sales better) others provide you a whole wealth of tools to get you started in the easiest way possible. If there is a Clickbank product for the area or niche then you can almost guarantee there is a market.

So now you need your keywords. If the publisher or owner of the Clickbank product has supplied keywords, great you are ahead of the game, even if they have though you may want to do some research of your own. What you are looking for are called long tail keywords this means lots of people search for the phrase, not so many have the phrase as a target.

Once you have your keywords you can begin to write your articles. You are not trying to sell the reader so much in the article as you are warming them up and informing them that you know the solution to their problem, whether it is how to lose weight, or how to get a date. Your article should be anywhere from 500-800 words. ( You can reduce it to around 250 words if you only submit your article to EzineArticles.com)

So you have your article and are ready to submit. Check out some of the article directories like EzineArticles.com where you can sign up and submit your article. During the submission process it will ask you for your resource box. This is where you get to link to your site, this is where article marketing and bum marketing pay off. Make sure to use an anchor keyword to link to your site. That simply means that the term people see is one of your keywords and when they click on it they go to your webpage.

Rinse and repeat. Bum marketing is not a get rich scheme, you need to submit articles regularly and consistently to drive traffic to your site. The more articles you write the more visitors you will have and as a result the more sales and money you will make, till you are a bum marketer no more.