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Resource Box - The Money is in the Box
Category: UncategorizedArticle marketing is all about driving the reader to your site. You want them to click that resource box link, you want them to follow through your article all the way down to your site. But how exactly can you make them click. You know your article is written well and people are reading it but you are not seeing the clickthroughs, what could possibly be wrong with that resource box?
To start a lot of people call this the bio box and I think this is an error. Calling it a bio box makes you think it should contain someones life story, someones history. So forget you ever heard bio box because that is far from what you should be using that little box for. After all, they already read through your article, liked the information you provided and could really care less your life story, what they want is their solution. From here on out it is a resource box, because it makes your site a resource for the reader who is looking for more information or to solve their problem. So now that you know it is a resource box, where do you go from there?
Your resource box needs to focus in on your readers needs or problems. What was it that made them click on your article to begin with? Were they looking for a solution to lose weight? Than provide them the link to their solution. Play to their emotions. “Make sure you click here to start losing weight today!” Or “To learn more about losing weight, click here!” You are now addressing their problem, you are offering the looked for solution. All they have to do is follow through that link to solve all their problems. You need to provide the reader with a compelling reason as to why they should click that link. For without them following through, they will never see your site and you will never get them on your list or sold to.
A resource box can be one of the most important piece to article marketing, without it you are an unknown resource still waiting to be discovered. By writing a compelling resource box you can pull the reader to your site in their search for the answer to their problems. By giving your readers a compelling article and a call to action resource box offering the solution to their problem you are much more likely to captivate the reader and make them a website visitor.
Your resource box can be your greatest asset in Article Marketing, its the one thing that holds the reader from your website.