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Read Me, Read Me, Read ME!
Category: Uncategorized
Very few people take into consideration how important titles really are to articles. Yet titles should take up a fair amount of your article writing time. They are the thing that first grabs the reader’s attention, the one thing that pulls them into your article, your world. Without an effective title, you may as well write rubbish because no one will read it anyways!
Titles need to capture your reader and make them click. They are just like a resource box, your main goal is that clickthrough. In essence, your title is your first resource box. It is your call to action, your scream of read me, read me, read me.
Many people approach titles in different ways, and in effect, there are as many different ways to aproach titles as their are words and articles. For every topic ever written, there is a method of writing a title.
Here’s some things to get your started.
Try to include your keyword in your title. So if your topic is Puppy training, you would want something like “Expert Reveals The Top Puppy Training Tips”. It really isn’t hard to do that part. But check out the other part of that title. People like to take advice from experts, they like to learn secrets or have things revealed to them. A well written title will play on a person’s emotional triggers.
This one requires testing because it will vary from niche to niche. Try writing your title as a longer one. The reason being is it stands out more in the search results, there is more of it to see than a short little blurb title. If you can incorporate another portion of the keyword even better because when someone searches for it in the search engines more of it will be bolded and stand out to those scanning the search engine results page.
And like I said before, test, test, test. What works for one niche, may not work for another.
The key thing to remember is that the title is very much a key part of your article, without it, forget the rest because no one will be reading it.
Are you writing titles worth reading?